It’s a…business!

On Tuesday, Jan. 26, 2016, author David Michael Williams brought a new publishing company into the world.

By Claude Covo-Farchi from Paris, France via Wikimedia Commons

  • Name: One Million Words LLC
  • Lengths: great
  • Weight: pretty darn heavy

I’m delighted to report the delivery was quick and painless—less than an hour in an attorney’s office. And yet a lot of labor went into the small business since its conception. From entertaining the idea of entrepreneurship to determining which projects to tackle first to drafting an official business plan, there’s been no shortage of Ts to cross or Is to dot.

Truth be told, the One Million Words “brand” predates any of the aforementioned planning. I’ve been using that name in conjunction with my marketing communications since 2010 and bestowed it upon this very blog in 2012.

Going forward, One Million Words LLC will publish the novels of mine that aren’t picked up by the traditional market, including The Renegade Chronicles, my forthcoming fantasy trilogy.

Sorry to say, I don’t have any “baby pics” to share. However, a logo or wordmark might be appropriate farther down the road.

Meanwhile, I’ll continue working toward my late-March milestone of making Rebels and Fools, Heroes and Liars, and Martyrs and Monsters available in paperback and digital formats.

Stay tuned for the next big announcement!

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Putting the pretty on it

There’s nothing too glamorous about text on a page.

The beauty of words is that they paint pictures in the mind, but when you consider the typically black-and-white composition of lines, dots, and curves on an otherwise blank backdrop, well, words themselves are nothing to write home about.

Having worked in marketing for the past nine years, I’ve discovered there are few things as exciting as unveiling the visuals for a project. Forget the spreadsheets and other planning documents, the copywriting, and the technological components that may follow; the day a client sees her new logo or his new homepage for the first time is by far the most impactful point in the project.

I’ve been known to use the phrase “putting the pretty on it” when describing the evolution from mere words to engaging imagery. The moment there is color and shape and form, that’s when a project starts to feel real.

I’m no exception to the phenomenon, which is why I was so eager earlier this week to meet with the artist working on the covers for The Renegade Chronicles—and to preview three possible concepts.

I am delighted to share the fruits of his labor with you not only because the cover concepts make this whole enterprise feel “more real” to me (and, hopefully, to my future readers as well), but also because very soon, I will have to tell him which concept to finalize for Rebels and Fools and adapt for Heroes and Liars and Martyrs and Monsters (the other two books in the series). I need to choose the winner, but before I do, I’d love to solicit your insights.

In other words, please judge my book by its (prospective) cover!

How can you help?

Take a look at the potential packages for my forthcoming fantasy novels and answer these questions in the comments section below:

  1. Which of the three concepts would most likely prompt you to purchase the book?
  1. What tweaks, if any, would you make to your favorite cover concept?
  1. For each of the three concepts, what type of story would you expect to find behind the cover?

As always, I appreciate any and all feedback immensely!

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A different class of writing

Spending time with young people can make you feel old, but it can also make you feel young, too.

I had the pleasure of talking with students at Waupun High School yesterday. My mission: to share my educational background, professional writing experiences, writing advice, and tips for getting published with the fledgling writers—in 45 minutes or less.

waupun-warriors

Despite my best efforts, I might have uttered “when I was your age” at least once.

In all seriousness, it was a very casual environment, and even though I did most of the talking, I couldn’t help but be a little inspired as we went around the circle, and the students told of their current projects and future ambitions.

Because I’ve been up to my (pointed) ears in editing a certain fantasy trilogy, I hope you’ll forgive me for taking a shortcut here by repurposing my notes from yesterday’s spiel—quasi-transcripts, if you will.

Hopefully, you’ll find a nugget or two of wisdom regardless of where you are on the path to authorhood.

My story

I started writing in earnest in high school. My fantasy tales bore a resemblance to the books I was reading at the time: DragonLance, Forgotten Realms…you know, books with dragons on the covers. Mostly, I engaged in world-building exercises and episodic storylines, though there was at least one false start to a novel

By senior year, I knew I wanted to be a novelist. At UW-Fond du Lac, I signed up for an independent study writing course. It turned out to be a one-on-one with a professor, where I delivered a chapter for her to critique each week. This was one of the most valuable college courses I ever took, and I learned an awful lot about the basics of storytelling, the importance of word choice—and how to meet deadlines.

In those two years, I wrote two-thirds of what would come to be Volume 1 of The Renegade Chronicles. When I transferred to UW-Milwaukee, I completed the first draft and then rewrote the entire manuscript from scratch senior year since my writing style—not to mention skill level—had dramatically changed since freshman year.

I submitted chapters of my book for various writing workshops, and peer review also proved incredibly valuable. (Though in one class, I had to convince the professor that genre fiction had merit before we were allowed to present fantasy, sci-fi, romance, etc.)

Meanwhile, I took as many literature and linguistics classes as I could. Beyond English courses, I signed up for philosophy, psychology and a ton of history courses. An all-too-common adage dictates one should write what one knows. Ergo, the more you know, the more you can write about.

I somewhat regret I didn’t take any journalism, marketing, or radio/TV/film classes. At the time, I wanted only to write fiction, so none of those related disciplines appealed to me. Then again, I picked up many of those skills later in life.

After graduating with a bachelor’s degree in English with an emphasis on creative writing, I taught for a year in China, where I had my favorite job title to date: foreign expert. While overseas, I wrote a sequel. I also tried to publish a short story I had written in college (to no avail) and researched agents to represent my fantasy novels.

When I returned to the U.S., I got cracking on Volume 3—while racking up rejections for Volumes 1 and 2.

I was fortunate to find an entry-level position at a newspaper. As a news clerk, I mostly was responsible for formatting lists, such as marriage licenses and school lunch menus. (Have you ever questioned the proper spelling of “tri-tater”?) I typed up letters to the editor, too.

But I also got to do some proofreading and wrote an article here and there. In less than I year, I was promoted to entertainment writer and editor. I picked up a slew of skills in the newsroom—writing and proofing using AP style, headline writing, lead writing, pagination/layout, the basics of photo editing.

Most importantly, I learned the virtues of brevity.

After a few years, I went to the “dark side”—public relations and marketing. At UW-Oshkosh, I wrote press releases, coordinated interviews with faculty and staff, wrote articles for the online news publication and the alumni magazine, became a wiz at Word Press and other content management systems, taught myself project management, and supervised student interns.

I learned even more when I became an account executive at BrownBoots Interactive, including more website skills, search engine optimization (which injects a lot of science into the art of writing), writing for TV and radio commercials, managing multi-channel marketing campaigns, estimating on projects, blogging, and much more.

That’s right, the guy who couldn’t care less about journalism, public relations, and marketing in college grew to appreciate them and, if I do say so myself, excel at them.

But my dream has always been to be a novelist…

About 10 years ago, I joined Allied Authors of Wisconsin. Because I couldn’t get an agent to bite on The Renegade Chronicles, I decided to go outside of my comfort zone and wrote a sci-fi novel that got very good feedback from my beta readers. An agent, who is also a member of AAW, elected to represent If Souls Can Sleep.

And because I didn’t learn my lessons with The Renegade Chronicles, I wrote a sequel before selling the first one.

My wife and I wrote a children’s chapter book to test the waters with self-publishing. (More on that here and here.) But between a full-time career and family obligations, I always felt as though my fiction got short shrift.

Earlier this year, I decided I to take a chance and put my fiction on the front burner. I transitioned to a new role at the agency to allow for larger pockets of time for writing and editing fiction. I created a business plan and am committed self-publishing The Renegade Chronicles in 2016.

My long-term goal—my dream—hasn’t changed remains the same: I want to make a living writing fiction.

Writing advice

There’s no shortage of writing advice out there (and sometimes tips contradict). But here is some advice my mentors gave me “back in the day”:

  • Margaret Weis: “Treat your writing like a job. Write on a schedule.”
  • R.A. Salvatore: “If you can quit, then quit. If you can’t, you’re a writer.”

I’ll add a few of my own observations to the mix:

  • Embrace a variety of life experiences—everything is fodder for your writing.
  • Learn as much as you can about the industry and gain related skills. Even traditionally published authors have to be business-minded marketing experts.
  • Write as many different kind of things as you can because you might be surprised at what you’re good at…and what you might enjoy.
  • Don’t turn your nose up at any writing gig—even if it’s the company newsletter—because everyone has to start somewhere.
  • Get feedback from others (e.g., writers groups, online forums) but realize that not all critiques are created equal. Not everyone is your target audience, and ultimately, it’s your story.
  • Always write what you love and do whatever you can to hold onto that passion.
  • Most importantly, don’t give up.

Tips for getting published

A lot has changed since I was in high school. Back then, you were supposed to write and publish short stories (which I sucked at), and you couldn’t hope to publish a novel without an agent. Also, self-publishing was for losers, and vanity presses that preyed on amateur writers made it expensive, too.

Today, self-publishing is both respectable and profitable. Print-on-demand means publishing a book is relatively inexpensive, though there are outside costs like proofreading and cover design. The biggest challenge is getting noticed above the noise.

As someone who is still on the path to publication, I don’t have any surefire secrets for becoming a bestseller. I do, however, have a couple of tips:

1. Don’t publish before you’re ready. After more than a decade between drafts, I’m now hacking apart The Renegade Chronicles, and they’ll be much better for it. And do your homework to avoid wasting your time…or getting sued.

2. Don’t be afraid to take chances. By the time you’re ready to publish a novel or a comic book or your memoirs, a lot is going to have changed. It’s never been a better time to be a writer, but it’s also the Wild West of publishing right now. If you want to get noticed, you have to experiment.

If you follow the crowd, you’ll always be behind.

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One Million Words…and more

I’ve written some pretty strange things over the years.

Just last week, I wrote the text for a sell sheet that compares website services to automobile maintenance—despite knowing next to nothing about cars. Years ago, I scripted a mock press conference starring the chancellor of a public university and the ice-cream-cone mascot of a local burger franchise. Once I even dedicated a newspaper column to the topic of dust.

Subject matter aside, I’ve had the privilege of producing a wide array of written works throughout my professional life, including journalistic articles, press releases, text for various marketing brochures and websites, ad copy, scripts for television and radio commercials, and a job posting modeled after the inscription on Tolkien’s One Ring of Power.

But few things pushed me farther outside my comfort zone than the business plan I recently put together.

That’s right, soon One Million Words will be more than just an informal brand for my fiction. In the next few months, I plan to start my own business to better coordinate my writing and publishing efforts.

Last month, I struggled with the question “What now?” I couldn’t decide whether I wanted to jump into the next book of my current series, revisit some of my older works, or explore something completely new. Before I could determine my next steps, I needed to map out my goals. And if I were really going to treat my writing like a business, the numbers had to have a say in the solution.

In other words, if I wanted to survive, I needed a source of income.

While I remained (and still remain!) hopeful my agent will be able to sell the first two books of The Soul Sleep Cycle, I couldn’t bank on that—given how slowly the traditional publishing industry moves.

Which meant I needed to find another revenue stream in the meantime.

The Renegade Chronicles—a sword-and-sorcery series I wrote years ago—was the obvious low-hanging fruit. My goal is to self-publish those books in paperback and as e-books in the first quarter next year to maximize my sales window in 2016.

As much as I’d love to plow forward into Book 3 of The Soul Sleep Cycle, I now find myself contending against an admittedly aggressive deadline. There’s a chance that in between editing and proofing The Renegade Chronicles, commissioning cover art, refining my marketing plan, and publishing that trilogy, I’ll be able to crank out a character profile or two as well as a chapter outline for If Dreams Can Die, but if not, it will have to wait until April.

These past few days, I’ve been spending as much time staring at spreadsheets as Word documents. As much as I crave the chance to sink my teeth into something more creative than business planning and editing, the left side of my brain thrives on organizing tasks and timelines.

It’s a lot of work—and a far cry from my carefree approach to fiction back when I first penned The Renegade Chronicles—but no one ever said living the dream would be easy.

Truth be told, I’m quite pleased with how the business plan turned out (and sincere thanks to Denise Grover Swank, whose business plan at The Writer’s Guide to E-Publishing served as my model). While it’s intimidated to see a list of 50-plus to-dos staring back at me when I open my spreadsheet, it feels damn good to have a destination.

And now I must return to a task that’s at least as daunting as writing a business plan: coming up with better titles for the three Renegade Chronicles books.

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Pondering my next writing project

My favorite questions tend to start with “what if.” Lately, however, this writer has been asking himself, “What now?”

intersection with many signs and directions

Source: Ernie & Katy Newton Lawley, http://www.flickr.com/photos/lawley/59402926/ via Wikimedia Commons

Ever since I started plotting out If Souls Can Sleep nearly nine years ago, I’ve had a clear path in front of me when it came to my fiction. The road wasn’t always a straight line by any stretch—for instance, my wife and I wrote a children’s book in between the first and second draft of If Sin Dwells Deep—but I always had more tasks than time to complete them.

Until last week.

With the first two installments of The Soul Sleep Cycle in my agent’s hands, I find myself at an unexpected crossroads, where past, present, and future compete for my attention. And for the life of me, I can’t decide which path is the most prudent.

Option 1: The Past

Once upon a time, I wrote a sword-and-sorcery fantasy series called The Renegade Chronicles. I couldn’t get agents or publishers interested. Rather than invest more time in fixing it, I decided to try something completely different. The result was If Souls Can Sleep.

For many years, I’ve had the notion to go back and self-publish the TRC. After all, just about every article I’ve ever read about becoming a profitable author espouses the virtues of having a large number of titles for sale. Some of those same sources heavily imply that quantity trumps quality…

Then again, just as many advice columns say that an author’s No. 1 marketing tool is a well-crafted manuscript—in other words, the best story you can write.

(And what to do when writing tips contradict?)

Last week, I reread the first third of Book 1 of the TRC to see just how much dust had collected over the past 14 years. While it wasn’t as cringe-inducing as a feared it would be, one thing was clear: that book, along with the other two, would need copious edits.

The best-case scenario would be a performing a series of substantive edits on all three books, cutting out superfluous text, fixing awkward words and phrases, and eradicating all types of typos. In addition to removing excess, I detected a dearth in setting and sensory details throughout. The prologue was rubbish, too.

Pros for revisiting the past

  • Repairing something that’s already written is bound to be easier than starting anew.
  • This is the fastest way for me to publish several books in one fell swoop—and, hopefully, start generating revenue.
  • I invested seven-plus years in TRC, so dedicating another six to twelve months seems like a small price to pay in order to potentially profit from all that work.
  • If TRC finds an audience, I have a slew of storylines saved up for that particular universe.

Cons for revisiting the past

  • After so much time away, I’m not particularly passionate about this project.
  • Even with substantive edits, the final product will not reflect my current skill level.
  • Therefore, it will take an awful lot of willpower to refrain from completely rewriting the series, which would be quite time consuming.
  • More editing? It’s been more than three years since I wrote a new book—or, more precisely, co-wrote The Pajamazon Amazon vs The Goofers Twofers—and I’m itching for the chance to jump back into the more creative aspects of creative writing.

Option 2: The Present

With at least one book left to write in The Soul Sleep Cycle (and hopefully a few more), I’d be lying if I said I wasn’t eager to wrap up the major story arc that I started back in 2006. However, I’m reluctant to invest the time in Book 3 before I see whether the first two garner any interest—and sales—either via traditional publishing or indie publishing.

To forge ahead or take a break from the series—that is the question.

Pros for living in the present

  • I already have a pretty good idea of what this book will be about and what needs to happen before the end.
  • Having just finished major edits to If Sin Dwells Deep and minor edits to If Souls Can Sleep, the complexities of the story are still fresh in my mind.
  • I’m still very excited about this series, and, honestly, I can’t imagine not writing this book at some point—if only for closure.
  • If traditional publishers don’t buy the trilogy, I’ll have three books ready to self-publish simultaneously. (Hey, it works for Netflix.)
  • I’m confident that the project would push me creatively and that I’d be proud of the final product.
  • While not as easy as editing TRC, writing Book 3 of The Soul Sleep Cycle would still be simpler than coming up with a completely new idea for a novel.

Cons for living in the present

  • If ISCS and ISDD don’t prove profitable—regardless of whether I or a traditional publisher sell them—then spending time writing the next book in the series would be rather pointless. (See also: The Renegade Chronicles.)
  • Even with my new writing schedule, it could take me a couple of years to plot out this story, write it, and then edit it.

Option 3: The Future

I don’t know about other writers, but I always have a slew of story ideas rattling around my gray matter. I jot down some of these story starters in a Word file. In most cases, a few paragraphs are enough to placate that which is threatening to distract me from my current project. Such was the case with a young adult time-traveling tale, a twist-filled take on a traditional fairy tale, and a book about zealots bent on triggering Armageddon.

But then there are stories that can’t be so easily exorcized. For more than a year, I’ve found my mind wandering to a new novel—or series—codenamed “Changelings.” Last week, I finally relented and wrote a few pages about a potential plot and the people to populate it.

Could this be my next novel?

Pros for embracing the future

  • Jumping into a brand-new book would be undeniably energizing, not to mention fun. (I haven’t written a first draft a story since “Ghost Mode” in 2013!)
  • I already have a viable avenue to explore: Changelings.

Cons for embracing the future

  • I have no idea whether any of my ideas, including Changelings, will bear fruit.
  • Even if I were to write a complete manuscript for Changelings, there’s no guarantee it would be publishable.
  • Planning aside, starting afresh will surely be the most time-consuming approach. If my goal is to publish something pronto, this option is out of the question.

Of course, there are other possibilities. I could focus on non-fiction, repurposing some of my old Generation Why? columns or mining this blog for writing-related topics in order to make my self-publishing debut. Or I could give into one of my friend’s urgings and try my hand at a biography of some fascinating historical figure.

But the fact is my passion for writing has always focused on fiction.

“What next?” has almost never been a problem for this writer. Perhaps I should spend a little time exploring past, present, and future—each in turn—and see which project captures my soul. Then again, I suspect I already know where my heart lies.

Perhaps that’s another advantage of “living the dream.”

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5 ways to support the writer in your life

Do you know someone who is committed to the craft of writing? Congratulations!

Maybe this writer is a relative, in which case you have destiny to thank. Or maybe you’ve befriended someone who has been bewitched by the notion that stacking words one atop another to build a story can be fun and profitable.

Either way, if you’ve spent any amount of time around a writer, you’ve probably already learned a few things about this admittedly strange species:

She might have told you how she came up with the idea for her story and why it’s awesome.

He probably dished on the details about his creative habits or writing schedule or preferred typeface.

Perhaps she shared her protagonist’s astrological sign.

(On second thought, maybe condolences are in order.)

Here’s the thing about writers. We spend a lot of time alone, populating a private world with imaginary friends—er, people—and thinking about topics reserved solely for storytellers and serial killers (e.g., how much midazolam would it take to knock out an average adult male?).

Eventually, we need to come up for air and share some of our “head happenings” with the wider world…or, at least, with our most-trusted loved ones. (That’s you.) And that means his success as a writer depends, at least in part, on you.

So whether they are still in the planning phase, frantically pounding out the first draft, or up to their elbows in edits, here are a handful of ways you can support any writers who cross your path:

1. Encourage them

In addition to a killer concept and mad composition skillz (i.e., the two sides to every story), thick skina strong spine, and enough patience to fill a Buddhist monastery, a writer needs encouragement to survive.

Oh sure, we might be able to sustain ourselves for stretches on ego alone, but eventually our confidence fizzles, and refueling is necessary. We need to be told that we aren’t wasting our time. These proverbial pats on the back can take the form of compliments. For instance, if an idea they share sounds cool, tell them. If nothing else, praise their dedication to what so often can feel like a hopeless pursuit.

Face-to-face chats are great, but don’t forget about Facebook and Twitter and wherever else in cyberspace your writer roams. Follow their author accounts. Like and share their posts. Comment on their blogs. If you engage them online, others might also!

(Yes, I actually wrote the word “cyberspace.” Apologies.)

2. Read their stories

Every writer needs readers. This is true even before a book or short story is published. Alpha readers, beta readers, pre-readers—whatever you want to call the role, you are a prime candidate for being the first eyes on a story.

You aren’t obligated to give a thorough appraisal of the piece, and no one should expect you to play the part of proofreader, but some feedback is appropriate. What did you like? What felt a bit off? Praise is always appreciated, and depending on your rapport, constructive criticism can be very helpful too—emphasis on “constructive.”

But never leave a writer hanging. You gotta give ’em something. And if you don’t make it to the end of the novel—or even the end of the first chapter—let the writer know. You can soften the blow by saying something like, “I don’t think I’m your target reader because this part didn’t work for me…”

3. Buy their books

Encouragement can come in a variety of forms, including financial support. In fact, one surefire way to show the writer in your life that you approve of their writing is by sponsoring them. Just ask my wife! (Insert rimshot here.)

Sure, there actually are donation/sponsorship websites like Patreon, but the most forthright way you can support your writer is by buying her book. Even if you still have an early draft on your e-reader from back when you served as a beta reader. And even if you don’t plan to read the thing cover to cover. Owning a copy of your writer’s book proves, definitively, that you give a damn.

It’s not just about the money, either (though that helps). The more sales a book receives on a site like Amazon.com, the better its ranking becomes; the higher the rank, the greater the visibility—and, therefore, the greater the opportunities for additional sales.

4. Review their books

five out of five starsHere’s where support starts to feel an awful lot like work: After you’ve read the book, write a review and post it on Amazon and as many other sites you can find that carry the book.

Actually, this isn’t as onerous as it sounds. No one expects you to write a college-essay style literary criticism piece that compares your writer’s story to Great Expectations. A few sentences will suffice, and if you have more to say, great! Be honest, but if there’s a lot you don’t like, maybe focus on the stuff that shined. Then copy and paste copiously around the web.

Why are book reviews important? People tend not to trust a book until it has 100 or so reviews. Sadly, it’s the quantity of book reviews—more so than the quality of what’s written in them—that prompts customers to put a book in their cart. Ten 5-star reviews just seem less trustworthy than dozens of reviews that average to 3.5 stars. Strange but true.

5. Spread the word

Whether self-published or traditionally published, any writer worth his carpal tunnel will spend time and money on promoting and marketing his book.

But a single writer can cover only so much ground. Even Jesus saw the value of sending His followers far and wide to share the Good News, thus increasing His geographical footprint. I’m not saying you have to quit your job and become a full-time missionary for your writer’s fiction, but if you come across folks who might like the novel, tell them about it.

Or, better yet, lend them a copy of the book.

Bottom line: Successful writers need readers, and as the friend or relative of a writer, you can make a significant impact on whether her attempt to “make it” as an author turns out to be a nightmare or a dream come true.

(Besides, haven’t you always wanted your name to appear on an acknowledgements page?)

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Celebrating a writing milestone? Listen up!

When a writing project spans years, it’s important to acknowledge milestones along the way.

Earlier this week, I completed the heavy edits (read: rewrite) of my most recent novel, If Sin Dwells Deep. Considering the brainstorming for that book began five years ago and I finished the first draft 13 months ago, reaching the last sentence of the epilogue felt mighty fantastic.

Even though I still have to comb through the manuscript one more time for proofing purposes before sending it to my agent, I’m taking a moment to recognize this recent achievement.

And what better way to celebrate than with a song?

While working on my first entry in the Soul Sleep Cycle, I made a game of jotting down the titles of songs that contained themes in common my novel. In the end, I created a soundtrack of sorts for If Souls Can Sleep.

Now it’s become something of a tradition because as I was working on If Sin Dwells Deep, I found myself making similar notes. (I even have a couple of tracks tucked away for Book 3…)

Without further prelude here is my playlist for If Sin Dwells Deep:


“What doesn’t kill you makes you stronger.” As it turns out, that holds true for both protagonists and authors fiercely committed to pursuing their dreams.

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