Sometimes book marketing seems like one big game.
Sometimes it feels like a joke.
In the spirit of positivity and productivity, I’ll eschew the plethora of ridiculous scenarios an author encounters while trying to promote his wares. But one paradox that made me smile (or, rather, roll my eyes) was when I was submitting information about my free Kindle promo and came across multiple paid services to spread the word.
That’s right: not only would I not make any profits on the book downloads during the promotion, but I’d actually be losing money in the process.
Any entrepreneur worth his home office knows you have to spend money to make money. It all comes down to ROI. But I personally believe there are better marketing avenues than pay-per-tweet networks.
OK, one more laugh: there are some online book reviewers who won’t read a novel until it has received a certain number of reviews on Amazon. I suppose professional/quasi-professional reviewers need everyday readers to make a decision before they deign it appropriate to crack the proverbial spine themselves. But from an author’s perspective, well, we need reviews on websites to gain exposure so that people buy, read, and, yes, rate the book on Amazon.com.
In an earlier blog post about the 5 ways to support the writer in your life, I brought up the importance of posting reviews. I’d like to revisit that topic today. Now. Because it turns out they are really, really important.
Also, I’m not too proud to beg for book reviews.
In case you need some convincing, here are a handful of reasons why book reviews can make a big difference in a novel’s success:
- As mentioned above, some book review websites won’t bother with a novel unless it has at least five or ten or more reviews on Amazon.
- Some book marketing services won’t include a book until it hits a certain quantity and rank of reviews on Amazon. For example: “Must have at least ten five-star reviews.”
- Oftentimes, readers won’t take a book seriously if there are zero or very few customer reviews. Zero reviews just looks suspicious, and having less than ten is admittedly sad.
- Amazon.com itself assesses the value of a book based on the number of reviews. Once a book hits fifty reviews, it makes an impact on Amazon’s search algorithm. In short, the more reviews (and the more positive the reviews), the more likely a potential buyer will be shown/recommended said book.
- You’re also helping your fellow readers—which is why it’s important to be honest when posting a review.
So now you can see why those little yellow stars are so important—and why I’ve decided to make it as easy (and fun!) as possible for anyone who has read Rebels and Fools, Heroes and Liars, or Martyrs and Monsters to compose a short yet oh-so valuable review.
Are you not entertained?
Just fill in the blanks, “Mad Libs style.” Then copy and paste copiously.
- After reading (a previous book), I was looking forward to (expectations of this book).
- If you like (adjective) characters and (adjective) plots, you’ll love this book.
- This book reminds me (adverb) of (another book/series/author).
- This book is at its best when (general example).
- The pace of the story can be described as (adjective).
- My favorite character is (proper noun) because (reason).
- This book made me (verb phrase).
- I can sum up this book in a single word: (adjective or noun).
- I would (adverb) recommend this book to (noun).
- I can’t wait to read more books by David Michael Williams (punctuation)
Party over here!
While Amazon is arguably the most important place to post book reviews due to its market share in the U.S. as well as other countries, there are many other places where folks buy books. Below are links to webpages where people can purchase The Renegade Chronicles, and they’re just waiting to be filled up with your brilliant comments:
- Rebels and Fools
- Heroes and Liars
- Martyrs and Monsters
- And if you’ve read them all, repurpose your other reviews here…
Barnes & Noble
Note: you’ll only be able to leave a review at Smashwords if you purchased it via Smashwords.
At CreateSpace, all you have to do is click the Facebook “like” button!
Are you a member of Goodreads? If so, use these links:
One more thing
If you’ve read any of my books, please, please, PLEASE post a review somewhere…anywhere!
(Told you I wasn’t too proud to beg.)
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