Tag Archives: self-marketing

Cancer: one hell of a plot twist

I wish I could say my intentions were altruistic, but that would be a lie.

When I first caught wind of the One Million Project—a charitable organization determined to raise £1,000,000 for cancer research by selling short story anthologies—my first thought was how the One Million Project and One Million Words, my publishing company, might work together.

After all, our brands sound awfully similar, and we both deal with fiction. If I could donate one of my short stories to help secure money for cancer research while gaining some exposure as an author—international exposure—that’s win-win, right?

Besides, I hated cancer.

Cover of the first One Million Project short story anthology

Proceeds from One Million Project anthologies are donated to great causes, including cancer research.

Or, at least, I disliked it in the same abstract way most Midwesterners lament hurricanes and earthquakes. They don’t happen to us, but we don’t like them on principle. I really didn’t have anything against cancer personally because cancer hadn’t affected me personally.

The fact is there is no shortage of causes in the world, no dearth of diseases that kill people or otherwise make their lives intolerable. I gave to the American Cancer Society a while back because a friend who knew someone suffering from cancer asked me to. I donated once and have deleted every follow-up email from the American Cancer Society since then.

Come to think of it, I delete a lot of emails and ignore many social media posts that advocate for activism. Can you imagine if you shared, liked, donated to, and genuinely cared about every injustice in the world? But, honestly, that’s what cancer research was to me when I told the editor of the One Million Project he could publish my short story, “Ghost Mode,” for free: one good cause is as good as another.

Maybe I was more aware of cancer than some of the other sicknesses and social issues sweeping our planet. Certainly, cancer has been around awhile, its presence ubiquitous in all manner of media. As it happens, I chose brain cancer as the instrument of one of my character’s death. I also remember pondering the possibility that cellular sabotage might be a side-effect of our species trying to evolve. Natural selection at work and all that. The premise of a sci-fi story I’ll probably never write.

However, cancer went from being an intellectual concept to a tangible presence when my dad was diagnosed with multiple myeloma in March.

I won’t go into the ugly details. Anyone who has ever come into contact with any disorder under the umbrella category of cancer knows it’s never pretty. Struggles seldom are. That’s why we use phrases like “the fight against cancer” and talk about sufferers as though they are warriors. Because they are—soldiers in an insidious civil war where their bodies are battlefields and the rebels will never negotiate, let alone surrender.

It’s tempting to portray cancer as a villain if you’ve endured the chaos it sows, especially if it robs a loved one of his or her life. Perhaps that’s why we personify natural disasters. When the enemy has a name, it’s easier to band together to battle against him.

I see cancer more as a plot twist. It can happen at the beginning, middle, or end of a narrative. For the patient, everything changes in an instant. Time splits into two eras: Before Cancer and After Diagnosis. And yet good can bubble up from the bad. Friends and family come together, gaining clarity of what is truly important in life. Individuals overcome.

Hope prevails.

I’m delighted (and blessed!) to report that my father’s prognosis is optimistic. I write this from his living room as he watches a TV show about fishing. If all goes according to plan, he’ll be doing some fishing of his own next spring.

Tuesday used to be a day of isolation for me—a pocket of time in which I could be creative and productive on my own terms. Life intervened with one hell of a plot twist. But all in all, I’m grateful for the opportunity to help my family. For me, this has been a reminder that fiction is fine, but the real world takes precedence.

Of course, I’m still writing as much as I can, when I can…hence, this blog post.

One Million Project’s fantasy anthology is slated for November or December. When it comes out, I’ll still be excited for “Ghost Mode” to reach an international audience, but the release will be much more meaningful than that. And even though he’s not a sci-fi kind of guy, I’m dedicated the story to my dad.

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My book marketing marathon continues

More than a year after I published three books in one day, I’m still working on getting the word out.

In between Goodreads giveaways and soft-touch marketing for The Renegade Chronicles, I’ve been focusing on a new sci-fi series, The Soul Sleep Cycle, which may or may not debut in early 2018. But even though I’m excited to share new stories, my search for sword-and-sorcery fans is far from over

And so I’m delighted to announce a couple of upcoming book marketing events:

Speculative Fiction Cantina

Friday, May 26, 2017
5 p.m. CST
http://tobtr.com/10020673

I’ve been interviewed for author profiles on blogs here and there, but I’m tackling my first live podcast next week.

The Speculative Fiction Cantina covers sci-fi, fantasy, horror, alternate history, steampunk, cyberpunk, and “things weird and wonderful in the world of books and writers.” Author Aram Keledjian and I are tag-teaming for the May 26 episode.

In addition to the interview, I plan to do a reading from Rebels and Fools.

—Editor’s note: an archived recording of the program is available here.

Downtown Fond du Lac Wine Walk promotional image

Tour the Town Art Walk / Wine Walk

Friday, June 16, 2017
4 to 8 p.m.
Macy Place Art and Tea Shoppe, 82 S. Macy Street, Fond du Lac, Wis.

I’ll be one of two featured artists at Macy Place for Tour the Town Art Walk, and I’m delighted to announce that my partner in crime will be none other than Jake Weiss, the talented designer who created the covers for all three Renegade Chronicles novels as well as the free ebook compendium. The art walk is free.

Even better, the June art walk coincides with downtown Fond du Lac’s annual wine walk, which means we’ll all be able to raise a glass to the literary arts. Sorry, that was just hokey. Anyway, you’ll be able to chat with Jake and me, see some of the concept art for the covers and buy a book (or three). I’ll sign copies and maybe do a short reading.

I’d love to see you or hear from you on the podcast. Of course,  if you’d rather bypass all of this marketing stuff and go right to the stories, feel free to buy The Renegade Chronicles in paperback or ebook formats at any time!

 

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Some bad news about my brand

What is the digital equivalent of schizophrenia?

Whatever it is, my website has it. More specifically, my brand suffers from it. That’s right, I have a brand. Every author does. Except I ended up with two brands because I bandied about the phrase “One Million Words” for years and then finally formed One Million Words LLC in 2016.

On paper it seems so easy: David Michael Williams is an author, and One Million Words is a publisher. But at this point, OMW publishes only the works of DMW, so the two identifiers are irrevocably interwoven.

Should one-million-words.com redirect to david-michael-williams.com or the other way around? One could argue they should be two separate websites, but it would be ridiculous to maintain two websites with near-identical content.

The professional marketer in me bemoans the fact that OMW has taken a backseat to DMW. After all, a legitimate company should have its own logo, website, LinkedIn profile, and so forth. But if I’m being honest, One Million Words LLC is nothing more than a string of words created expressly for the spine of my self-published novels.

Until the company produces works by other authors, it really doesn’t need to be more than that.

Don’t worry. Even if the One Million Words brand disappears someday, I’d never make my name into a logotype.

I have a bigger problem on my hands, however: David Michael Williams, as a brand, is broken.

Nota bene: Marketing is my day job. I’ve worked with countless companies and organizations on branding exercises, so I’m no stranger to concepts like positioning statements, brand platforms, target audiences, as well as the formal guidelines that govern all marketing communications. And while a solitary novelist differs from corporation in many key aspects, the same fundamentals apply to any entity that sells a product.

The root of my dilemma—my identity crisis, as it were—is that David Michael Williams, the human being, is inconsistent.

If I penned only sword-and-sorcery fantasy books, it’d be much easier to market myself, my novels, and my company. But I also write sci-fi and other subgenres of speculative fiction. You might be thinking, “No matter. Many authors publish fantasy and science fiction. They’re close cousins.”

OK, but I co-wrote a children’s chapter book too. There was also a certain stillborn pun-a-day calendar. And I can’t promise I won’t attempt an interactive storytelling experiment at some point in the future. (Anyone wanna play a grammar video game?)

Some may argue that an author should use a different pen name for each genre he tackles. There’s wisdom in that, but at the same time, I can’t get enthusiastic about juggling additional aliases. I’m one guy with a lot of different ideas who doesn’t want to limit his possibilities; is that a crime?

No, but it can be confusing to consumers, which negatively impact profits.

Or perhaps I’m oversimplifying things. There are plenty of professionals who straddle genres and/or media. Some of my favorites include Robert Kirkman of The Walking Dead fame (though I like Invincible much more and am excited about the recently announced movie); the Decemberists, whose talented fingers touch projects ranging from music and visual art to children’s novels and board games; and the insanely brilliant Neil Gaiman, whose entire career I’d love to clone.

Given those folks’ success, it would seem that a diversity of creativity can be something of a brand in itself. That does give me hope, though in the short term, it won’t make building a fan base any easier. Because as much as it would streamline things, I can’t focus on just one aspect of storytelling.

I won’t.

Which means regardless of whether my website banner says “David Michael Williams” or “One Million Words,” visitors are going to get a messy, mixed bag of imagination.

Related posts:

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Fun and games with book reviews

Sometimes book marketing seems like one big game.

Sometimes it feels like a joke.

In the spirit of positivity and productivity, I’ll eschew the plethora of ridiculous scenarios an author encounters while trying to promote his wares. But one paradox that made me smile (or, rather, roll my eyes) was when I was submitting information about my free Kindle promo and came across multiple paid services to spread the word.

That’s right: not only would I not make any profits on the book downloads during the promotion, but I’d actually be losing money in the process.

Any entrepreneur worth his home office knows you have to spend money to make money. It all comes down to ROI. But I personally believe there are better marketing avenues than pay-per-tweet networks.

OK, one more laugh: there are some online book reviewers who won’t read a novel until it has received a certain number of reviews on Amazon. I suppose professional/quasi-professional reviewers need everyday readers to make a decision before they deign it appropriate to crack the proverbial spine themselves. But from an author’s perspective, well, we need reviews on websites to gain exposure so that people buy, read, and, yes, rate the book on Amazon.com.

In an earlier blog post about the 5 ways to support the writer in your life, I brought up the importance of posting reviews. I’d like to revisit that topic today. Now. Because it turns out they are really, really important.

Also, I’m not too proud to beg for book reviews.

In case you need some convincing, here are a handful of reasons why book reviews can make a big difference in a novel’s success:

  • As mentioned above, some book review websites won’t bother with a novel unless it has at least five or ten or more reviews on Amazon.
  • Some book marketing services won’t include a book until it hits a certain quantity and rank of reviews on Amazon. For example: “Must have at least ten five-star reviews.”
  • Oftentimes, readers won’t take a book seriously if there are zero or very few customer reviews. Zero reviews just looks suspicious, and having less than ten is admittedly sad.
  • Amazon.com itself assesses the value of a book based on the number of reviews. Once a book hits fifty reviews, it makes an impact on Amazon’s search algorithm. In short, the more reviews (and the more positive the reviews), the more likely a potential buyer will be shown/recommended said book.
  • You’re also helping your fellow readers—which is why it’s important to be honest when posting a review.

So now you can see why those little yellow stars are so important—and why I’ve decided to make it as easy (and fun!) as possible for anyone who has read Rebels and Fools, Heroes and Liars, or Martyrs and Monsters to compose a short yet oh-so valuable review.

Are you not entertained?

Mad Libs cover

Mad Libs: the epitome of fill-in-the-blank fun!

Just fill in the blanks, “Mad Libs style.” Then copy and paste copiously.

  • After reading (a previous book), I was looking forward to (expectations of this book).
  • If you like (adjective) characters and (adjective) plots, you’ll love this book.
  • This book reminds me (adverb) of (another book/series/author).
  • This book is at its best when (general example).
  • The pace of the story can be described as (adjective).
  • My favorite character is (proper noun) because (reason).
  • This book made me (verb phrase).
  • I can sum up this book in a single word: (adjective or noun).
  • I would (adverb) recommend this book to (noun).
  • I can’t wait to read more books by David Michael Williams (punctuation)

Party over here!

While Amazon is arguably the most important place to post book reviews due to its market share in the U.S. as well as other countries, there are many other places where folks buy books. Below are links to webpages where people can purchase The Renegade Chronicles, and they’re just waiting to be filled up with your brilliant comments:

Amazon

Barnes & Noble

Kobo

Smashwords

Note: you’ll only be able to leave a review at Smashwords if you purchased it via Smashwords.

CreateSpace

At CreateSpace, all you have to do is click the Facebook “like” button!

Goodreads

Are you a member of Goodreads? If so, use these links:

One more thing

If you’ve read any of my books, please, please, PLEASE post a review somewhere…anywhere!

(Told you I wasn’t too proud to beg.)

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Books, booze, and a bit of blather

Let’s be honest: you probably couldn’t pick your favorite novelist out of a lineup.

Unless, maybe, it’s Stephen King.

That’s because most readers, at best, catch a glimpse of an author’s face while flipping through the back few pages of the book. Some of the top-selling authors might get a second glance thanks to websites, magazine interviews, and so forth, but for the most part, fiction writers retain their anonymity.

Many of us prefer it that way.

When my 10-year-old daughter asked if I was going to get famous after publishing The Renegade Chronicles, I told it was doubtful and that I’d rather sell books than become a celebrity. I’m OK with the fact that “David Michael Williams” is just words on a page for most people.

Except every author is a brand, and boosting sales often requires putting oneself in the spotlight. In the spirit of “selling myself,” I’ve been dedicating time every week toward marketing my books in the form of author spotlights, online interviews, and review requests.

June kicks off the next phase of my book marketing: live events.

Now, I’ve never done a book signing or a reading before. And I can count the number of times I’ve publicly spoken about my fiction writing on one finger.

If my comfort zone as a writer is a few square feet around my laptop, the two events on the horizon are going to metaphorically push me all the way to Madagascar, complete with scary lemurs.

It’s not that I have a fear of public speaking or that I’m not confident in the quality of my writing. I’ve presented on a variety of topics in a professional capacity. I can be an incredibly social guy when I want/need to be and could talk about any topic related to writing for hours on end.

But now I’m putting not only my expertise on display, but also my labor of love and…well…myself.

What passage should I read? How many copies of my books should I bring to sell? How am I going to calculate sales tax on the fly and make change? What should I wear? What if no one has any Qs during my Q&A?

And why ever did I think this event marketing thing was a good idea?

Nerves aside, I am excited about the upcoming opportunities to give The Renegade Chronicles more exposure. If you’re in the area, I encourage you to attend. You can even razz me if you want, though I might have to guilt you into buying a book as payback.

Here are the details:

Downtown Fond du Lac Wine Walk promotional image

Tour the Town Art Walk / Wine Walk

Friday, June 17, 2016
5 to 8 p.m.
Cujak’s Wine & Coffee Bar, 47 N. Main St., Fond du Lac, Wis.

I’ll be the featured artist at Cujak’s Wine & Coffee Bar—a very cool venue—and this month’s art walk just happens to coincide with the downtown wine walk. You can buy tickets for the wine walk, but the art walk is free. I will have all three of The Renegade Chronicles novels on hand to sell, and I’ll sign copies, answer questions, and most likely do a short reading from Rebels and Fools.

Fond du Lac Area Writers Club

Tuesday, June 28, 2016
7 p.m.
Moraine Park Technical College, Room O104, 235 N. National Ave., Fond du Lac, Wis.

I was invited to be the guest speaker at the monthly club meeting of the Fond du Lac Area Writers (FAW). Be sure to attend if you want to learn more about my writing background, the evolution of The Renegade Chronicles from a vague idea to a published trilogy, the publishing process itself, and my future plans as an author and indie publisher.

Get news about upcoming events and the latest announcements about my books delivered directly to your inbox. Sign up for the David Michael Williams newsletter here.

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Milestones from my book marketing marathon

What do you call a race without a finish line?

That’s not really a riddle. Or if it is, I don’t pretend to know the answer.

I’ve been thinking a lot about book marketing lately…because I’ve been doing a lot of book marketing lately. I keep coming back to that cliché about how (fill in the blank) is a marathon, not a sprint. As much as I want to quickly plow through my list of marketing tactics so that I can wrap up this project and begin planning my next novel, progress is unavoidably slow.

And pushing myself harder will only cause me to burn out faster.

Maybe the whole marathon metaphor is flawed in this case because publishing The Renegade Chronicles felt a lot like crossing a finish line. Leading up to that achievement was a series of tasks that required sustained pacing and a “keep your eye on the prize” mentality.

But even with Rebels and Fools, Heroes and Liars, and Martyrs and Monsters displayed on my bookshelf, trophy-like, a new endurance test lies before me—the next leg of the never-ending race.

In the spirit of celebrating small successes along the way, I submit the following 10 marketing and sales milestones:

1. Last month, I got a bit of press thanks to Action Publications.

2. Over the past couple of weeks, I sent requests to roughly 80 book bloggers. Three of them have expressed interest in reading and reviewing Rebels and Fools.

3. I’m on deck to be included in a “Newly Released” list on one website and the subject of an author spotlight on another site.

4. My professional Facebook page recently reached 100 likes.

5. The Fond du Lac Public Library now carries all three volumes of The Renegade Chronicles.

6. I’ve sold 75 “units” over the past six weeks. This includes paperbacks, individual e-book downloads, as well as the three-in-one digital collection.

The flag of Denmark

Right now, someone in Denmark might be reading my book. How cool is that? | Photo by US CIA via Wikimedia Commons

7. Three of those e-book sales were from readers in Denmark.

8. Last week, I received some very positive feedback from someone who doesn’t typically read fantasy: “I wasn’t sure if I would (like it). This isn’t my normal genre. I struggled just a little in the beginning trying to keep track of who all the characters were, but after that I was hooked. … I love the number of strong female characters, the bit of romance, all the adventure and plot twists. … I’ll be sure to post a great review when I finish.”

9. I will be the featured speaker at a Fond du Lac Area Writers’ meeting in June.

10. On June 17, I will be the featured artist at Cujak’s Wine and Coffee Bar during the Tour the Town Art Walk in Fond du Lac. (I’ll provide more information closer to the event.)

On second thought, writing, publishing, and book marketing are not so different from actual marathon running. The finish line is simply a measure of progress, not a true end—because there’s always the next race and another opportunity to improve.

Thanks for reading my blog and for your ongoing encouragement. I’m convinced “word of mouth” is the most effective form of marketing, so if you know anyone who likes fantasy adventure, please tell them about The Renegade Chronicles!

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5 ways to support the writer in your life

Do you know someone who is committed to the craft of writing? Congratulations!

Maybe this writer is a relative, in which case you have destiny to thank. Or maybe you’ve befriended someone who has been bewitched by the notion that stacking words one atop another to build a story can be fun and profitable.

Either way, if you’ve spent any amount of time around a writer, you’ve probably already learned a few things about this admittedly strange species:

She might have told you how she came up with the idea for her story and why it’s awesome.

He probably dished on the details about his creative habits or writing schedule or preferred typeface.

Perhaps she shared her protagonist’s astrological sign.

(On second thought, maybe condolences are in order.)

Here’s the thing about writers. We spend a lot of time alone, populating a private world with imaginary friends—er, people—and thinking about topics reserved solely for storytellers and serial killers (e.g., how much midazolam would it take to knock out an average adult male?).

Eventually, we need to come up for air and share some of our “head happenings” with the wider world…or, at least, with our most-trusted loved ones. (That’s you.) And that means his success as a writer depends, at least in part, on you.

So whether they are still in the planning phase, frantically pounding out the first draft, or up to their elbows in edits, here are a handful of ways you can support any writers who cross your path:

1. Encourage them

In addition to a killer concept and mad composition skillz (i.e., the two sides to every story), thick skina strong spine, and enough patience to fill a Buddhist monastery, a writer needs encouragement to survive.

Oh sure, we might be able to sustain ourselves for stretches on ego alone, but eventually our confidence fizzles, and refueling is necessary. We need to be told that we aren’t wasting our time. These proverbial pats on the back can take the form of compliments. For instance, if an idea they share sounds cool, tell them. If nothing else, praise their dedication to what so often can feel like a hopeless pursuit.

Face-to-face chats are great, but don’t forget about Facebook and Twitter and wherever else in cyberspace your writer roams. Follow their author accounts. Like and share their posts. Comment on their blogs. If you engage them online, others might also!

(Yes, I actually wrote the word “cyberspace.” Apologies.)

2. Read their stories

Every writer needs readers. This is true even before a book or short story is published. Alpha readers, beta readers, pre-readers—whatever you want to call the role, you are a prime candidate for being the first eyes on a story.

You aren’t obligated to give a thorough appraisal of the piece, and no one should expect you to play the part of proofreader, but some feedback is appropriate. What did you like? What felt a bit off? Praise is always appreciated, and depending on your rapport, constructive criticism can be very helpful too—emphasis on “constructive.”

But never leave a writer hanging. You gotta give ’em something. And if you don’t make it to the end of the novel—or even the end of the first chapter—let the writer know. You can soften the blow by saying something like, “I don’t think I’m your target reader because this part didn’t work for me…”

3. Buy their books

Encouragement can come in a variety of forms, including financial support. In fact, one surefire way to show the writer in your life that you approve of their writing is by sponsoring them. Just ask my wife! (Insert rimshot here.)

Sure, there actually are donation/sponsorship websites like Patreon, but the most forthright way you can support your writer is by buying her book. Even if you still have an early draft on your e-reader from back when you served as a beta reader. And even if you don’t plan to read the thing cover to cover. Owning a copy of your writer’s book proves, definitively, that you give a damn.

It’s not just about the money, either (though that helps). The more sales a book receives on a site like Amazon.com, the better its ranking becomes; the higher the rank, the greater the visibility—and, therefore, the greater the opportunities for additional sales.

4. Review their books

five out of five starsHere’s where support starts to feel an awful lot like work: After you’ve read the book, write a review and post it on Amazon and as many other sites you can find that carry the book.

Actually, this isn’t as onerous as it sounds. No one expects you to write a college-essay style literary criticism piece that compares your writer’s story to Great Expectations. A few sentences will suffice, and if you have more to say, great! Be honest, but if there’s a lot you don’t like, maybe focus on the stuff that shined. Then copy and paste copiously around the web.

Why are book reviews important? People tend not to trust a book until it has 100 or so reviews. Sadly, it’s the quantity of book reviews—more so than the quality of what’s written in them—that prompts customers to put a book in their cart. Ten 5-star reviews just seem less trustworthy than dozens of reviews that average to 3.5 stars. Strange but true.

5. Spread the word

Whether self-published or traditionally published, any writer worth his carpal tunnel will spend time and money on promoting and marketing his book.

But a single writer can cover only so much ground. Even Jesus saw the value of sending His followers far and wide to share the Good News, thus increasing His geographical footprint. I’m not saying you have to quit your job and become a full-time missionary for your writer’s fiction, but if you come across folks who might like the novel, tell them about it.

Or, better yet, lend them a copy of the book.

Bottom line: Successful writers need readers, and as the friend or relative of a writer, you can make a significant impact on whether her attempt to “make it” as an author turns out to be a nightmare or a dream come true.

(Besides, haven’t you always wanted your name to appear on an acknowledgements page?)

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