Tag Archives: my novels

My book marketing marathon continues

More than a year after I published three books in one day, I’m still working on getting the word out.

In between Goodreads giveaways and soft-touch marketing for The Renegade Chronicles, I’ve been focusing on a new sci-fi series, The Soul Sleep Cycle, which may or may not debut in early 2018. But even though I’m excited to share new stories, my search for sword-and-sorcery fans is far from over

And so I’m delighted to announce a couple of upcoming book marketing events:

Speculative Fiction Cantina

Friday, May 26, 2017
5 p.m. CST
http://tobtr.com/10020673

I’ve been interviewed for author profiles on blogs here and there, but I’m tackling my first live podcast next week.

The Speculative Fiction Cantina covers sci-fi, fantasy, horror, alternate history, steampunk, cyberpunk, and “things weird and wonderful in the world of books and writers.” Author Aram Keledjian and I are tag-teaming for the May 26 episode.

In addition to the interview, I plan to do a reading from Rebels and Fools.

Downtown Fond du Lac Wine Walk promotional image

Tour the Town Art Walk / Wine Walk

Friday, June 16, 2017
4 to 8 p.m.
Macy Place Art and Tea Shoppe, 82 S. Macy Street, Fond du Lac, Wis.

I’ll be one of two featured artists at Macy Place for Tour the Town Art Walk, and I’m delighted to announce that my partner in crime will be none other than Jake Weiss, the talented designer who created the covers for all three Renegade Chronicles novels as well as the free ebook compendium. The art walk is free.

Even better, the June art walk coincides with downtown Fond du Lac’s annual wine walk, which means we’ll all be able to raise a glass to the literary arts. Sorry, that was just hokey. Anyway, you’ll be able to chat with Jake and me, see some of the concept art for the covers and buy a book (or three). I’ll sign copies and maybe do a short reading.

I’d love to see you or hear from you on the podcast. Of course,  if you’d rather bypass all of this marketing stuff and go right to the stories, feel free to buy The Renegade Chronicles in paperback or ebook formats at any time!

 

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Some bad news about my brand

What is the digital equivalent of schizophrenia?

Whatever it is, my website has it. More specifically, my brand suffers from it. That’s right, I have a brand. Every author does. Except I ended up with two brands because I bandied about the phrase “One Million Words” for years and then finally formed One Million Words LLC in 2016.

On paper it seems so easy: David Michael Williams is an author, and One Million Words is a publisher. But at this point, OMW publishes only the works of DMW, so the two identifiers are irrevocably interwoven.

Should one-million-words.com redirect to david-michael-williams.com or the other way around? One could argue they should be two separate websites, but it would be ridiculous to maintain two websites with near-identical content.

The professional marketer in me bemoans the fact that OMW has taken a backseat to DMW. After all, a legitimate company should have its own logo, website, LinkedIn profile, and so forth. But if I’m being honest, One Million Words LLC is nothing more than a string of words created expressly for the spine of my self-published novels.

Until the company produces works by other authors, it really doesn’t need to be more than that.

Don’t worry. Even if the One Million Words brand disappears someday, I’d never make my name into a logotype.

I have a bigger problem on my hands, however: David Michael Williams, as a brand, is broken.

Nota bene: Marketing is my day job. I’ve worked with countless companies and organizations on branding exercises, so I’m no stranger to concepts like positioning statements, brand platforms, target audiences, as well as the formal guidelines that govern all marketing communications. And while a solitary novelist differs from corporation in many key aspects, the same fundamentals apply to any entity that sells a product.

The root of my dilemma—my identity crisis, as it were—is that David Michael Williams, the human being, is inconsistent.

If I penned only sword-and-sorcery fantasy books, it’d be much easier to market myself, my novels, and my company. But I also write sci-fi and other subgenres of speculative fiction. You might be thinking, “No matter. Many authors publish fantasy and science fiction. They’re close cousins.”

OK, but I co-wrote a children’s chapter book too. There was also a certain stillborn pun-a-day calendar. And I can’t promise I won’t attempt an interactive storytelling experiment at some point in the future. (Anyone wanna play a grammar video game?)

Some may argue that an author should use a different pen name for each genre he tackles. There’s wisdom in that, but at the same time, I can’t get enthusiastic about juggling additional aliases. I’m one guy with a lot of different ideas who doesn’t want to limit his possibilities; is that a crime?

No, but it can be confusing to consumers, which negatively impact profits.

Or perhaps I’m oversimplifying things. There are plenty of professionals who straddle genres and/or media. Some of my favorites include Robert Kirkman of The Walking Dead fame (though I like Invincible much more and am excited about the recently announced movie); the Decemberists, whose talented fingers touch projects ranging from music and visual art to children’s novels and board games; and the insanely brilliant Neil Gaiman, whose entire career I’d love to clone.

Given those folks’ success, it would seem that a diversity of creativity can be something of a brand in itself. That does give me hope, though in the short term, it won’t make building a fan base any easier. Because as much as it would streamline things, I can’t focus on just one aspect of storytelling.

I won’t.

Which means regardless of whether my website banner says “David Michael Williams” or “One Million Words,” visitors are going to get a messy, mixed bag of imagination.

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New prices for 2017!

The Renegade Chronicles print and ebook covers

The Renegade Chronicles

  • Rebels and Fools: $3.99 $2.99
  • Heroes and Liars: $3.99 $2.99
  • Martyrs and Monsters: $3.99 $2.99

Or get all three—plus an extensive appendix detailing the people, places, and peculiarities of Altaerra—for $4.99!

Kindle logo       Nook logo  iBooks logo  ePub logo         PDF logo

Paperbacks

Prefer a hard copy? All three volumes of The Renegade Chronicles are also available at CreateSpace.com and Amazon.com.

Learn more about The Renegade Chronicles.

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I’m no elf, but maybe I can help with your seasonal shopping

Tour the Town logoHaving trouble finding a gift for the guy or gal who has everything?

Or a book for someone who has read everything?

Add a little more magic to someone’s holiday with autographed copies of The Renegade Chronicles, my sword-and-sorcery fantasy series. As a featured artist at Fond du Lac, Wisconsin’s downtown art walk, I will be signing Rebels and Fools, Heroes and Liars, and Martyrs and Monsters.

I’ll even include a personalized message to the reader in your life; just call me Santa’s little helper.

(Can’t make the event? The Renegade Chronicles is available year-round at online retailers like Amazon.com. E-book versions also are available, including a three-in-one collection. Learn more here.)

Tour the Town Art Walk

Friday, December 16, 2016
5 to 8 p.m.
Wood’s Floral & Gifts, 36 N. Main St., Fond du Lac, Wis.

If you already own any of The Renegade Chronicles, I’ll be happy to sign them. I’ll also have a few copies of all three novels for sale—maybe more than a few if I benefit from a Christmas miracle and my new order arrives before Friday.

Fantasy not your thing? Feel free to stop by and just chat. The art walk is free, so if you ever wondered what it’s like to be an author, I welcome questions. I might do a short reading from Rebels and Fools at some point in the evening.

You can support other artists too, including Alan Hathaway, a talented potter and very good friend of mine. See the full roster of artists, where they will be, and more info about Tour the Town here.

Here’s to happy holidays for all and an exciting new year!

Unsure whether The Renegade Chronicles is right for you? Check your compatibility here.

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Looking for literary love?

Blind dates are the worst. Maybe it’s human nature to want to know as much as we can before we commit—even if only for an evening.

The same can be said for books.

Our time is precious. We’ve all romanced read wonderful books before, novels that grab us by the heart and won’t let go. But there’s no guarantee the next plot you pick up will be a keeper. And if you’re judging a book by its cover alone, you’re bound to stumble onto dull, infuriating, or otherwise awful stories.

Banner ads and back-of-the-book synopses give only a glimpse at a novel’s personality. Often we crave more. Reviews help, though in some cases, that can be like asking the ex’s opinion of a prospective partner. Beware of bias.

Fortunately, we live in the 21st century. We have the internet. If you’re looking for a book to pal along with at the beach, a companion for your next weekend at the cabin, or someone with whom to share a rainy night, you’d better do a little research.

I can’t promise 29 dimensions of compatibility, but the following “dating profile” for my fantasy series is as earnest and true as anything on the web.

Fun-loving fantasy trilogy seeks loyal reader

The Renegade Chronicles print and ebook covers

As with most dating profile pics, this image has been Photoshopped.

Name:

The Renegade Chronicles

Nicknames:

I’m sometimes called TRC for short. I also go by #Renegades on social media.

Physical description:

Some days, I compartmentalize and take the form of three individual paperback or e-book novels (Rebels and Fools, Heroes and Liars, and Martyrs and Monsters). Other times, I put all of myself out there as a three-in-one e-book collection.

Passions:

I’m sword-and-sword fantasy, through and through. With me you get knights, wizards, pirates, priests, assassins, thieves, and monsters.

I’m a sucker for imagination, the supernatural, suspense, life-and-death situations, politics, battle, and acts of bravery. (But perfect heroes bore me. Everyone has flaws.)

Also, I love me some plot twists.

Quirks:

I’m not afraid to get my hands dirty, which can be scary for some. Maybe I’m a bit of an excitement junky because I prefer high stakes.

Having said all that, I also have a healthy sense of humor. I try not to take myself too seriously, and I’m not afraid to throw out a joke every now and then.

Strengths:

I have a lot to say, so if you like sprawling narratives that encompass many people and places, I’m the fantasy story for you. Not to boast, but my battle scenes are pretty thrilling (though not too vivid), and dialogue with me always comes off as natural.

At the end of the day, I bring the fun. Setting, pathos, narrative arc—these things are important, but I want you to enjoy the adventure, every step of the way. Pacing is important. I prefer the right level of “epic”—not as academic as Tolkien or exhaustive as George R.R. Martin. I’ll make you think…but not too hard.

I promise I won’t spend an entire page describing a leafy glen.

Flaws:

I’ve been told that getting to know me can be a little challenging at first, but with a little patience (a handful of chapters, say), you’ll see I have a lot to offer. Chances are you won’t want to let me go.

Oh, and while I put a lot about myself out there over the course of three novels, there are some secrets I’m just not willing to share up front. I’m hoping to find someone who wants to get to know me for the long haul—in which case, I’ll be more than happy to provide future stories to fill in the blanks.

Deal breakers:

Readers who love invincible protagonists should look elsewhere. This is a rebellion, people. Dashed dreams, injuries, and fatalities come with the territory. I’m kind of complicated that way; while some characters will find happy endings, others…well…won’t.

I’m thankful for:

Folks who can appreciate a layered story with a large cast of characters in a world filled with shades of gray. (I’m speaking of morality, not the best-selling erotica novel. I’m not at all kinky; I prefer romance to be understated.)

Qualities of an ideal partner reader:

Did you grow up with Harry Potter? Are you ready to take the next step in the fantasy genre with a more mature match? If so, I think we’d be magical together.

Or maybe you’ve never looked twice at a book with a dragon on the cover. Maybe you’ve always thought fantasy seemed a little childish. I’m here to tell you that you’re never too old for a fun, action-packed story populated with relatable characters. If you’re a fantasy virgin, don’t worry. We’ll take it slow.

If you’ve strayed away from fantasy over the years, I won’t judge. I’m a great rebound series.

Share the love…

Another fun fact about blind dates: it’s a lot of fun to set up a friend on one. So why not forward a link to this dating profile blog post to anyone you know who might be a good match. The first book is currently free!

Adventure—and, hopefully, some literary love—await!

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Finally, some feedback!

Reader comments really make my day—even more so than new sales.

Don’t get me wrong. When I receive a notification telling me someone purchased one or more of The Renegade Chronicles, I grin like an idiot.

But digesting a reader’s genuine reaction to one of my novels, well, my soul does a little happy dance every time.

As I’ve mentioned before, copious online reviews can lead to fiscal benefits for an author. Even better, reader feedback lets me know what “worked” in the story, what didn’t, my strengths as a writer, and my weaknesses. All of which will help make my future books stronger.

For The Renegade Chronicles specifically, here are a few things I learned. Some of it came as a surprise, while other observations reinforced what I always hoped to be true:

  • The bad news: Rebels and Fools (Vol. 1) is a slow starter. I thought I jump into the action relatively quickly, but apparently the pacing wasn’t as brisk as I had hoped. Lesson learned.
  • The good news: Once they make it a handful of chapters into Vol. 1, readers tend to get hooked—and then go on to Vols. 2 and 3. Few things sound as sweet to an author’s ears as “I couldn’t put it down.”
  • The series features strong female characters. To be blunt, most of my characters are dudes. But I’m happy to hear that ladies who do get “screen time”—including Leslie Beryl, Lilac Zephyr, and Opal—hold their own!
  • It’s OK to kill off characters. This can be controversial, but fortunately there are those who (like me) appreciate high stakes. While I’m no George R. R. Martin, I don’t shy away from the deadly consequences of battle. (See also: “The problem with invincible protagonists”)
  • Vol. 3 has some unanswered questions. There’s a fine line between leaving the reader wanting more and leaving the reader unsatisfied. The feedback leads me to believe most readers fall into the former camp.

At the risk of tooting my own horn, here are excerpts of comments compiled from Amazon.com and Goodreads.com:

Rebels and Fools

“This book is a great big step into a world that keeps you pleasantly off balance by feeling uncannily familiar and strange at the same time.”

Screen capture of customer reviews of "Rebels and Fools"“Williams’ characters are an unlikely unity of the honorable, criminal, and the witless… Their travels are filled with battles, rescues, victories, and losses. I’m looking forward to the next installment in Heroes and Liars.”

“Fantastic! The boy and I are reading this series together before bed. He’s eleven, and he loves it. I’m quite fascinated by it myself.”

“A compelling start to the series.”

“My favorite of the three. A great fantasy trilogy.”

Heroes and Liars

“In this second installment of Williams’ epic yarn, he makes good on the adventure, camaraderie, and intrigue promised at the end of the series opener Rebels and Fools.”

“I could not stop reading! The second volume in this trilogy is action-packed from start to finish.”

“Just a very enjoyable read with another very nerve-wracking ending.”

“Excellent follow up to the first book.”

“…enough questions linger as to the characters’ true motives to keep my interest into the third book. Bring on Martyrs and Monsters!”

Martyrs and Monsters

“…The Renegade Chronicles is a very solid introduction into (the fantasy genre).”

“The last volume in the trilogy is nearly as full of action and intrigue as the second book. Secrets are revealed, and the battle between humans and monsters gets vicious.”

“Many questions answers. Many new questions raised. Great closure to many plot lines without feeling too tidy.”

“While this isn’t my usual genre, I couldn’t put it down. The books are action packed and full of mystery, magic, and a dash of romance.”

“I hope we haven’t heard the last from these characters…I’m craving more!!!”

Vol. 4?

I’d love to write more about the people and places of Altaerra. Truly, I would!

As a matter of fact, I have years—yes, years—of these characters’ lives mapped out beyond what has been published so far. Which is why there were so many unanswered questions at the end of Martyrs and Monsters; these heroes’ (and anti-heroes’) tales are far from over.

The Renegade War foreshadows a continents-spanning conflict that will prove to be much more catastrophic than anything the cast has faced before…

But in order to justify the writing and publishing future fantasy novels, I must sell a heck of a lot more editions of the first three volumes. In the interest of building my readership, I’ll include a list of handy links for those interested in reading, referring, and/or reviewing The Renegade Chronicles.

I can’t wait to hear from you!

Amazon

Goodreads

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Free e-book for Renegade Chronicles fans

Hence forth, let Sept. 13 be known as Reader Appreciation Day!

As a thank-you to my readers—and in hopes of reaching more—I’ve created a free compendium for The Renegade Chronicles, my fun fantasy saga featuring anti-heroes aplenty.

Cover of "Capricon and Beyond: The Renegade Chronicles Compendium"

Download Capricon and Beyond: The Renegade Chronicles Compendium for FREE here.

Available for Kindle, Nook, and just about any other e-reader you can name, Capricon and Beyond provides an in-depth look at the world of Altaerra—from the island of Capricon to greater Continae to far, foreign shores.

The e-book compiles a variety of resources for those interested in learning more about the people and places that populate The Renegade Chronicles as well as those who want a behind-the-scenes look at my world-building process. The glossary of more than 250 names and terms will serve as a handy quick-reference guide for “visitors.”

Capricon and Beyond also contains a never-before-published prologue for the series, starring “the Stranger.”

Other content includes:

  • Character profiles
  • Maps of Capricon and Western Arabond
  • Historical and cultural notes
  • Sketches drawn by yours truly

Sign up for my newsletter to receive the link to your copy of Capricon and Beyond.

And have a happy Reader Appreciation Day!

New to Altaerra? Learn more about The Renegade Chronicles here.

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