Tag Archives: book marketing

’Tis the season to slow down

I haven’t been on social media much lately.

Likewise, my email responses have been somewhat sluggish. I haven’t attended any events over the past few weeks either.

Because I’m a small business owner—and admittedly a little anal retentive—I track all of my hours in a spreadsheet, and let me tell you, the weekly average took a plunge about a month ago.

Yours truly and Marvel the Wonder Pup (aka Marv)

Excuses could be made. But even without a new dog in our home (see adorable puppy pic to the right) and even if a family member weren’t riding a most un-fun roller coaster in a nearby hospital, I know my productivity would have dropped like thermometer mercury at this time of year.

The December doldrums are a thing…

Then again, you likely haven’t noticed my absence because you’re busy also.

Shovel-worthy weather, holiday hoopla, cumulative exhaustion from your own Year of Yes—whatever the factors, the final month of the year is the perfect time to scale back a bit and, ideally, recharge before 2019 comes charging onto the scene with a slew of new goals.

Since I don’t have time to write a long blog post and you don’t have time to read one, this handful of links to stuff I did in the not-too-distant past will have to suffice. If you have a moment between obligations to click, go for it!

If not, I completely understand.

  • Fellow author and good friend Mark J. Engels and I were interviewed for Read.Write.Repeat. Listen to the podcast!
  • I was also featured on Author Showcase and talked about being an “authorpreneur.” Watch the video!

I doubt I’ll be posting to this site before the new year, so I hope you all enjoy your respective holidays.

Meanwhile, I’ll continue my valiant struggle to make significant progress on the final (yes, final!) edits to If Dreams Can Die, Book Three of The Sleep Cycle.

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My year of yes

While watching a hardscrabble soccer game with my son, I proffered this platitude:

“You miss 100 percent of the shots you don’t take.”

Cue the eye roll.

My 10-year-old swiftly informed me there were posters proclaiming that very notion scattered throughout his school—three of them. Cliché though the expression may be, it’s nonetheless true that you can’t succeed if you don’t try. And probability suggests the more often you try, the better your odds of achieving.

I didn’t realize I was taking my own (borrowed) advice until I caught Yes Man on HBO the other night. That’s the one where a play-it-safe, stuck-in-a-rut loan officer makes a covenant with himself, promising to say yes to every request and opportunity.

In the movie, operating in an affirmative absolute yielded comical results. But this is real life. Unlike Jim Carrey’s character, I’d never blindly agree to everything. Lately, however, I’ve started forcing myself to come up with reasons to do something rather than not doing it.

As a result, 2018 is proving to be a year of trying new things and taking chances.

Destabilizing events

It began at the end of last year. While updating my business plan, I made the decision to attend more events. Why? My records showed I sold more books face-to-face than through any other marketing tactics in 2016 and 2017.

As a result, I earmarked a handful of conventions, conferences, and occasions where one might peddle one’s literary wares. Some were repeat appearances, but I also added a few new events, including Lakefly Writers Conference and WisCon.

So far sales have varied greatly from venue to venue. However, I’ve also realized networking can be its own reward.

Destination: collaboration

I was fortunate enough to meet two other fantasy authors at Lakefly. We had fun trading stories about our individual writing, publishing, and marketing experiences before the the doors to the vendor room opened as well as over lunch. Those conversations continue today via group chats.

There’s certainly value in learning from the successes and missteps of other writers’ “yeses.”

The biggest thing to come out of meeting Malinda Andrews and Rebekah K. Bryan, however, was an invitation to contribute Rebels and Fools to an e-book box set comprised of six complete fantasy novels.

In fact, Sixfold Fantasy became a reality earlier this month. Buy it here.

The play’s the thing

Sometimes opportunities pass us by without our even knowing. That almost happened to me a week ago when an email that looked suspiciously like spam popped into my inbox. Thankfully, I took a closer read before banishing it to my junk folder.

Lo and behold, it ended up being an invitation to participate in something called the 24-Hour Theater Experience. This October, a handful of writers will be given a theme, number of characters, and nine hours to write a 10-minute play, which will then be rehearsed and performed by the local community theater troupe at a swanky Fond du Lac venue—all within in the span of a single day.

Turns out someone recommended me to be one of the writers. (Thanks, Dusty!)

Now I don’t fancy myself a playwright, but I do have experience writing scripts for commercials and other videos. It’s always a thrill to see actual people speaking the words you put on a page.

Comfort zone? Looks like I’m gonna exit stage left.

Action affirmative

Here’s another adage: man plans, and God laughs.

I try to keep my production calendar as flexible as possible. Some projects—such as a comic book collaboration codenamed ONE-SHOT—started out as a “yes” but collectively became “no, not right now.”

On the other hand, I just finished writing a short story that was decidedly not part of Plan A and am contemplating publishing an e-book anthology of my shorter works—though not until 2019.

Yes, 2018 has already put plenty on my plate!

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100 agonizing words

I recently spent five excruciating hours at my keyboard and have less than 100 words to show for it.

Granted, they are some of the most important words for my next novel—second only to the title, I’d argue—but the fact that so much time yielded so little leads to believe that blurbs are the blight of the publishing world.

OK, I may have griped about the challenges of various writing exercises over the years:

Today, however, I’m prepared to go on record as saying all else pales in comparison to penning the dreaded book blurb.

Not to be confused with a full-fledged synopsis (the bare-bones summery generally reserved for agent and publisher queries), a blurb is a relatively small chunk of text tasked with huge responsibility: selling the idea of the book to readers.

Blurbs are often found on the back cover as well as the product description page of an online retailer. Working in conjunction with an engaging cover art and a snappy title, the successful blurb hooks the shopper, converting a prospect into a customer.

Long blurbs run the risk of revealing too much. (Technically, revealing the protagonist, antagonist, and main problem should suffice.) Conversely, if the blurb is too concise or vague, an amazing plot could come off as uninspired.

It’s a balancing act even tightrope walkers fear.

Cropped out book blurb from the back cover of If Souls Can Sleep

Here’s the book blurb from If Souls Can Sleep.

 

For my last book, If Souls Can Sleep, I limited the blurb to five sentences: two for an enticing headline, one to tease the protagonist and plot, and two to introduce the world of dream drifters. Because that blurb received praise from reviewers, I took a similar approach to Book Two of The Soul Sleep Cycle.

Without further preamble, here is the still-in-progress blurb for If Sin Dwells Deep:

 

She swore to defend the dreamscape.
But who will save her from herself?

When her mentor goes missing, straight-laced Allison must rely on her alter-ego, the rebellious goddess Syn, to rescue him. Trusting anyone at Project Valhalla could cost her her life, but fighting alone might damn her very soul.

 


 

If Sin Dwells Deep — a parallel novel to If Souls Can Sleep — exposes the secret world of dream drifters and the classified government operation charged with protecting the collective unconscious from those who would use their abilities to corrupt life, death, and what lies beyond.

 

Given how important these 100 words are, I welcome/encourage/demand feedback. Would that blurb motivate you to flip open the cover or, better yet, add to cart? If not, why?

Thanks in advance for your comments!

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Exhibit will feature If Souls Can Sleep cover art

When it comes to event marketing, the more, the merrier!

In that spirit, I’m delighted to announce that my books will be featured alongside the artwork of some of incredibly talented individuals: my coworkers.

Among them is the cover artist for both the forthcoming “Ghost Mode” short story and my next novel. In fact, those who attend the artist reception Dec. 15 will get a sneak peek at the If Souls Can Sleep cover art.

Here’s more information about the event from the press release I crafted yesterday:

Four employees holding their works in front of a BrownBoots Interactive sign

From left: David Michael Williams, Samantha Nelson, Mary Christopherson, and Alan Hathaway.

BrownBoots colleagues will showcase their off-the-clock creativity at Tour the Town

Pottery, digital art, illustration and fiction will come together to create an eclectic exhibit at the next Fond du Lac art walk.

Four employees of BrownBoots Interactive, a full-service marketing and website development agency located in downtown Fond du Lac, will share their artistic endeavors and passion projects at the next Tour the Town Art Walk, 5 to 8 p.m. Friday, Dec. 15. The artists, along with their diverse display, will appear at the Riverwalk Art Center, 33 W. 2nd St.

“While providing our clients with stellar creativity is a big part of the day-to-day at BrownBoots, many of us also extend our talents to endeavors outside of the agency,” Alan Hathaway, president and owner of BrownBoots, said. “This exhibit is a testament not only to the team’s impressive scope of abilities, but also their aptitude as individual artists.”

Hathaway will display and sell his wheel-thrown pottery featuring an assortment of custom-formulated glazes. His works range from cups to vases to decorative bowls, all of which he formed and fired at his home studio in Eden, Wis.

Samantha Nelson, a web developer at the agency, will show and sell her illustrations, which cover several narrative ideas, notably wildlife and concept artwork. Her works span the gamut of pen and ink, watercolor and digital painting.

Graphic designer and photographer Mary Christopherson will contribute samples of her digital art that prominently feature photo manipulation, a technique that uses Photoshop to seamlessly combine multiple photographs to create a new image.

David Michael Williams, content specialist, will sign and sell copies of his sword-and-sorcery novels, The Renegade Chronicles, as well as present a sneak peek at the cover of his next book, “If Souls Can Sleep,” designed by Christopherson.

Riverwalk Art Center will host the Artists of BrownBoots exhibit through Jan. 19, 2018.

I’ll have more information about the release of If Souls Can Sleep—including links for preorders—in the days ahead. Sign up for my monthly newsletter to ensure you don’t miss out.

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Cancer: one hell of a plot twist

I wish I could say my intentions were altruistic, but that would be a lie.

When I first caught wind of the One Million Project—a charitable organization determined to raise £1,000,000 for cancer research by selling short story anthologies—my first thought was how the One Million Project and One Million Words, my publishing company, might work together.

After all, our brands sound awfully similar, and we both deal with fiction. If I could donate one of my short stories to help secure money for cancer research while gaining some exposure as an author—international exposure—that’s win-win, right?

Besides, I hated cancer.

Cover of the first One Million Project short story anthology

Proceeds from One Million Project anthologies are donated to great causes, including cancer research.

Or, at least, I disliked it in the same abstract way most Midwesterners lament hurricanes and earthquakes. They don’t happen to us, but we don’t like them on principle. I really didn’t have anything against cancer personally because cancer hadn’t affected me personally.

The fact is there is no shortage of causes in the world, no dearth of diseases that kill people or otherwise make their lives intolerable. I gave to the American Cancer Society a while back because a friend who knew someone suffering from cancer asked me to. I donated once and have deleted every follow-up email from the American Cancer Society since then.

Come to think of it, I delete a lot of emails and ignore many social media posts that advocate for activism. Can you imagine if you shared, liked, donated to, and genuinely cared about every injustice in the world? But, honestly, that’s what cancer research was to me when I told the editor of the One Million Project he could publish my short story, “Ghost Mode,” for free: one good cause is as good as another.

Maybe I was more aware of cancer than some of the other sicknesses and social issues sweeping our planet. Certainly, cancer has been around awhile, its presence ubiquitous in all manner of media. As it happens, I chose brain cancer as the instrument of one of my character’s death. I also remember pondering the possibility that cellular sabotage might be a side-effect of our species trying to evolve. Natural selection at work and all that. The premise of a sci-fi story I’ll probably never write.

However, cancer went from being an intellectual concept to a tangible presence when my dad was diagnosed with multiple myeloma in March.

I won’t go into the ugly details. Anyone who has ever come into contact with any disorder under the umbrella category of cancer knows it’s never pretty. Struggles seldom are. That’s why we use phrases like “the fight against cancer” and talk about sufferers as though they are warriors. Because they are—soldiers in an insidious civil war where their bodies are battlefields and the rebels will never negotiate, let alone surrender.

It’s tempting to portray cancer as a villain if you’ve endured the chaos it sows, especially if it robs a loved one of his or her life. Perhaps that’s why we personify natural disasters. When the enemy has a name, it’s easier to band together to battle against him.

I see cancer more as a plot twist. It can happen at the beginning, middle, or end of a narrative. For the patient, everything changes in an instant. Time splits into two eras: Before Cancer and After Diagnosis. And yet good can bubble up from the bad. Friends and family come together, gaining clarity of what is truly important in life. Individuals overcome.

Hope prevails.

I’m delighted (and blessed!) to report that my father’s prognosis is optimistic. I write this from his living room as he watches a TV show about fishing. If all goes according to plan, he’ll be doing some fishing of his own next spring.

Tuesday used to be a day of isolation for me—a pocket of time in which I could be creative and productive on my own terms. Life intervened with one hell of a plot twist. But all in all, I’m grateful for the opportunity to help my family. For me, this has been a reminder that fiction is fine, but the real world takes precedence.

Of course, I’m still writing as much as I can, when I can…hence, this blog post.

One Million Project’s fantasy anthology is slated for November or December. When it comes out, I’ll still be excited for “Ghost Mode” to reach an international audience, but the release will be much more meaningful than that. And even though he’s not a sci-fi kind of guy, I’m dedicated the story to my dad.

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My book marketing marathon continues

More than a year after I published three books in one day, I’m still working on getting the word out.

In between Goodreads giveaways and soft-touch marketing for The Renegade Chronicles, I’ve been focusing on a new sci-fi series, The Soul Sleep Cycle, which may or may not debut in early 2018. But even though I’m excited to share new stories, my search for sword-and-sorcery fans is far from over

And so I’m delighted to announce a couple of upcoming book marketing events:

Speculative Fiction Cantina

Friday, May 26, 2017
5 p.m. CST
http://tobtr.com/10020673

I’ve been interviewed for author profiles on blogs here and there, but I’m tackling my first live podcast next week.

The Speculative Fiction Cantina covers sci-fi, fantasy, horror, alternate history, steampunk, cyberpunk, and “things weird and wonderful in the world of books and writers.” Author Aram Keledjian and I are tag-teaming for the May 26 episode.

In addition to the interview, I plan to do a reading from Rebels and Fools.

—Editor’s note: an archived recording of the program is available here.

Downtown Fond du Lac Wine Walk promotional image

Tour the Town Art Walk / Wine Walk

Friday, June 16, 2017
4 to 8 p.m.
Macy Place Art and Tea Shoppe, 82 S. Macy Street, Fond du Lac, Wis.

I’ll be one of two featured artists at Macy Place for Tour the Town Art Walk, and I’m delighted to announce that my partner in crime will be none other than Jake Weiss, the talented designer who created the covers for all three Renegade Chronicles novels as well as the free ebook compendium. The art walk is free.

Even better, the June art walk coincides with downtown Fond du Lac’s annual wine walk, which means we’ll all be able to raise a glass to the literary arts. Sorry, that was just hokey. Anyway, you’ll be able to chat with Jake and me, see some of the concept art for the covers and buy a book (or three). I’ll sign copies and maybe do a short reading.

I’d love to see you or hear from you on the podcast. Of course,  if you’d rather bypass all of this marketing stuff and go right to the stories, feel free to buy The Renegade Chronicles in paperback or ebook formats at any time!

 

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Some bad news about my brand

What is the digital equivalent of schizophrenia?

Whatever it is, my website has it. More specifically, my brand suffers from it. That’s right, I have a brand. Every author does. Except I ended up with two brands because I bandied about the phrase “One Million Words” for years and then finally formed One Million Words LLC in 2016.

On paper it seems so easy: David Michael Williams is an author, and One Million Words is a publisher. But at this point, OMW publishes only the works of DMW, so the two identifiers are irrevocably interwoven.

Should one-million-words.com redirect to david-michael-williams.com or the other way around? One could argue they should be two separate websites, but it would be ridiculous to maintain two websites with near-identical content.

The professional marketer in me bemoans the fact that OMW has taken a backseat to DMW. After all, a legitimate company should have its own logo, website, LinkedIn profile, and so forth. But if I’m being honest, One Million Words LLC is nothing more than a string of words created expressly for the spine of my self-published novels.

Until the company produces works by other authors, it really doesn’t need to be more than that.

Don’t worry. Even if the One Million Words brand disappears someday, I’d never make my name into a logotype.

I have a bigger problem on my hands, however: David Michael Williams, as a brand, is broken.

Nota bene: Marketing is my day job. I’ve worked with countless companies and organizations on branding exercises, so I’m no stranger to concepts like positioning statements, brand platforms, target audiences, as well as the formal guidelines that govern all marketing communications. And while a solitary novelist differs from corporation in many key aspects, the same fundamentals apply to any entity that sells a product.

The root of my dilemma—my identity crisis, as it were—is that David Michael Williams, the human being, is inconsistent.

If I penned only sword-and-sorcery fantasy books, it’d be much easier to market myself, my novels, and my company. But I also write sci-fi and other subgenres of speculative fiction. You might be thinking, “No matter. Many authors publish fantasy and science fiction. They’re close cousins.”

OK, but I co-wrote a children’s chapter book too. There was also a certain stillborn pun-a-day calendar. And I can’t promise I won’t attempt an interactive storytelling experiment at some point in the future. (Anyone wanna play a grammar video game?)

Some may argue that an author should use a different pen name for each genre he tackles. There’s wisdom in that, but at the same time, I can’t get enthusiastic about juggling additional aliases. I’m one guy with a lot of different ideas who doesn’t want to limit his possibilities; is that a crime?

No, but it can be confusing to consumers, which negatively impact profits.

Or perhaps I’m oversimplifying things. There are plenty of professionals who straddle genres and/or media. Some of my favorites include Robert Kirkman of The Walking Dead fame (though I like Invincible much more and am excited about the recently announced movie); the Decemberists, whose talented fingers touch projects ranging from music and visual art to children’s novels and board games; and the insanely brilliant Neil Gaiman, whose entire career I’d love to clone.

Given those folks’ success, it would seem that a diversity of creativity can be something of a brand in itself. That does give me hope, though in the short term, it won’t make building a fan base any easier. Because as much as it would streamline things, I can’t focus on just one aspect of storytelling.

I won’t.

Which means regardless of whether my website banner says “David Michael Williams” or “One Million Words,” visitors are going to get a messy, mixed bag of imagination.

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